SCI FI PI

Coles, Target and K-Mart have just announced a new range of Star Wars keychain collectibles.

There are 50 in all, and they go for $2 a pop.

If you wish to both garner free collectables and instant fame and glory and your own fan following, Coles is offering dedicated fans the opportunity to win one of FIVE (that's 5) Framed Star Wars 24 - Piece Keychain collections, worth more than $350, by directing your own 30-60 second Star Wars scene for publication youTube.

"The rules are simple, bring one or more of the 50 characters to life by creating your very own masterpiece. Whether you act out your favourite scene, create a preview of the next film or invent a blooper, Coles simply want to see you use the force!"

Indeed.

Coles says the keychains will only be available over the next six weeks, so all you mini-Lucases out there better get cracking!

If you want to join in, Coles is hosting a YouTube page, and is calling for entries in its mini-film festival now.

The competition closes Friday May 9, so not much time.

Here's the Coles instructions:

"HOW TO ENTER

CASTING: Purchase one or more keychain collectables at Coles, Coles Express, K-Mart or Target.

SET RECONNAISSANCE: Transform your sandpit into Tatooine, your shrubbery into Endor, your deep-freeze into Hoth!


FESTIVAL NOMINATIONS: "Nominate" your film by visiting our YouTube group page, follow the instructions and upload here: www.youtube.com/ColesStarWars

FILM FESTIVAL JUDGING CRITERIA: Creativity is a must, but your own spin on the Star Wars classics is encouraged. Have some fun with it!
PRIZES: The best ten films will win an incredibly collectable ENTIRE SET of keychains."

Cynical marketing scam or pure fun? You be the judge! Or, let them be the judge. If we see any good fan movies we'll let you know and post on SCI FI PI